I’m the recommended Realtor for PAMP!


I’m beyond thrilled to be named the recommended Realtor professional in PAMP’s “Guide to Entering the Local Real Estate Market - Top Tips for Families!” PAMP (The Parents’ Club of Palo Alto and Menlo Park) is the largest parent organization on the Peninsula and a fantastic place for families to connect! 

This month, I'm also the resident “Expert” in their “Ask the Expert” series. Through Facebook, PAMP members can post real estate questions and I'll be answering them. 

If you have children and you live in this area, I strongly encourage you to join this wonderful community!


Below is PAMP’s article and their recommendation of me. You can also see it here on their website. 

PAMP’s Guide to Entering the Local Real Estate Market

Top Tips for Families!

Having young children presents many challenges – from keeping everyone fed, rested and healthy, to scheduling enriching activities, to maintaining your household, all while staying sharp at work.  You are constantly juggling several balls, then you decide you need to add another one … house hunting! 

The thought of house hunting is daunting, and it can become overwhelming, but it doesn’t have to be. Read below for PAMP’s guide to entering the local market:

#1 Make sure you partner with a quality real estate professional and your life will be much better for it.

Your Realtor should be:

EFFICIENT – Your time is precious and should not be wasted.  You have limited windows of time to see homes between nap schedules, play dates, meltdowns, etc.  No sense looking at neighborhoods or properties that do not fit your needs – your Realtor should listen and efficiently utilize your time.

 KNOWLEDGEABLE – Your Realtor should provide valuable information and be the expert, so you don’t have to be.  With young children you likely do not have hours to research schools, remodeling costs, neighborhood values, market conditions, etc. Your Realtor should be able to provide that information to you in a methodical and reasonable manner, so that you can make the best decision.

 RESOURCEFUL – Your Realtor should be an invaluable resource before, during and after your transaction. He/she should be a problem-solver and provide quality information and resources well after you are in your new home. These things include help with remodeling, painting, who to call when something breaks, or a resource for a great interior designer. 

#2 Understand your budget before you start house hunting.

Knowing your budget constraints will ensure you are looking in the appropriate locations and at the right homes in the beginning instead of wasting time looking at neighborhoods that are either under or over your budget. Speak to multiple bona fide lenders that are respected in your target neighborhood because your pre-approval letter will be a significant part of your offer package; if the Seller and Agent are not comfortable with your lender of choice it will make your financing look weak. 

#3 Know your non-negotiables.

You will inevitably be making compromises during the process, so it is important to know what cannot be compromised. Typically, you’ll be able to satisfy 3 non-negotiables, such as:

  • Price
  • Neighborhood
  • Commute time
  • Size
  • Condition

#4 Don’t make the mistake thinking that every Realtor is equal. 

You don’t want to find a “good enough” Realtor. You need to hire the best person for your family. Many professionals offer varying levels of service and you’ll need to ask the right questions to understand what you’ll be receiving. Think along the lines of his/her market awareness, network of service providers at your disposal, face-to-face meetings and personalized showings, etc.

We recommend Nicholas French, a long-time top real estate agent AND a local PAMP dad. He is passionate about our community and about helping families navigate our complex local market. Throughout his 17 years in the real estate business, he has consistently been ranked as a top-performing agent and in the highest 1%. 

Nicholas brings a wealth of knowledge, experience, strong negotiation skills and professionalism to his practice and is well respected by his colleagues— important in the Bay Area market where multiple offers are the norm and agent-to-agent relationships matter. 

The backbone of Nicholas’ business revolves around his philosophy of providing added value to his clients during all phases of their real estate needs—not just the transaction—resulting in a stress-free journey for you.

Have a real estate question or need some advice? Post it in this month’s “Ask the Expert” column on our Facebook page or contact him directly at:

Nicholas French
Broker Associate
Sereno Group
DRE #01350085

suzanne sarto